For us, 2020 started with a thorough review of what our users thought of the service. The last months of 2019 we spent finding out about it, through interviews, surveys and emails with demands/requests for changes in Allies.
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In the latest version of Allies, we’ve focused on two things; Invitations and Information. Two areas that we’ve been dying to get to over the last year. But as in any endeavour strapped for cash, you have to do things in a particular order.
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As of a few hours, there is a brand new version of Allies available in both the App Store and Google Play. It's kind of a big deal for us, as we have been working on it for about two months, and I thought I'd share a little something about our thinking for it.
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Since the past four weeks will go down in history as possibly the strangest ever, for just about everyone involved, this is as great an opportunity as any to share a bit about what we plan for the future of Allies.
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It's no wild guess that more and more people will be working from home over the next few weeks. For us, who have worked with Allies from home, from abroad, from mountain huts and sometimes from different continents, it makes no significant difference.
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Yesterday was the eighth of March, International Women's Day. So let's take eight minutes the day after and talk about who uses Allies, you know, every day? Those days that don't get their very own title. That's right, the project manager of the family. In other words, - women. In fact, women account for 76% of all usage in Allies, but make up half of our users. How did that happen?
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